TY  - BOOK
AU  - 
AU  - 
AU  - 
ED  - SpringerLink (Online service)
TI  - Advances in Advertising Research (Vol. IV): The Changing Roles of Advertising 
T2  - EAA Series,
SN  - 9783658023652
AV  - HF5410-5417.5 
U1  - 658.8 23
PY  - 2013///
CY  - Wiesbaden
PB  - Springer Fachmedien Wiesbaden, Imprint: Springer Gabler
KW  - Economics
KW  - Marketing
KW  - Economics/Management Science
N1  - The Roles of Advertising -- The Faces of Advertising -- Reception of Advertising -- Perceptions of Advertising
N2  - Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 11th International Conference in Advertising (ICORIA), which was held in Stockholm (Sweden) in June 2012. The conference gathered 150 leading researchers from 22 countries under the conference theme ǣThe changing roles of advertisingǥ. The book provides international state-of-the-art research with 30 articles by renowned scholars from the worldwide ICORIA network.  Contents ø The Roles of Advertising ø The Faces of Advertising ø Perceptions of Advertising ø Reception of Advertising  Target Groups ø Researchers, students, and practitioners in the fields of advertising, communications, marketing, and media management  The Editors: Sara Rosengren and Micael DahlȨn work at the Stockholm School of Economics. Shintaro Okazaki is Associate Professor of Marketing at the College of Economics and Business Administration, Universidad Autnoma de Madrid, Spain
UR  - http://dx.doi.org/10.1007/978-3-658-02365-2
ER  -