E-Merging Media [electronic resource] : Communication and the Media Economy of the Future / edited by Axel Zerdick, Arnold Picot, Klaus Schrape, Jean-Claude Burgelman, Roger Silverstone, Valerie Feldmann, Christian Wernick, Carolin Wolff.
Tipo de material:
TextoSeries European Communication Council ReportEditor: Berlin, Heidelberg : Springer Berlin Heidelberg, 2005Descripción: XIV, 402 p. online resourceTipo de contenido: text Tipo de medio: computer Tipo de portador: online resourceISBN: 9783540269526Trabajos contenidos: SpringerLink (Online service)Tema(s): Economics | Computer science | Publishers and publishing | Mass media | Management information systems | Economics/Management Science | Business Information Systems | Management | Media Design | Printing and Publishing | Media ManagementFormatos físicos adicionales: Sin títuloClasificación CDD: 650 Clasificación LoC:HF54.5-54.56Recursos en línea: de clik aquí para ver el libro electrónico Introduction: About the ECC and This Report -- E-Merging Media: The Future of Communication -- Changing Media -- Changing Technology -- Changing Society -- Changing Rules.
After the very successful ECC-Book on "E-conomy" this new report of the European Communication Council (ECC) analyzes from various perspectives the profound societal and economical change of the media economy, initiated by digitalization and networking. Against the background of the current media history, it highlights for example the role of the Internet hype as a pathfinder in a modified media society. The key question is concerned with how the medial future will be like. The report examines effects and new perspectives in the area of economy, society, and politics. The aspects of behavior, business models, legal and regulation questions, self-conception of society and media economy are mooted by international authors to enhance the reader's understanding of the medial future and to disclose options for action.
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