Sistema Bibliotecario de la Universidad de Quintana Roo

Su carrito está vacío

Advances in Advertising Research (Vol. III) [electronic resource] : Current Insights and Future Trends / edited by Martin Eisend, Tobias Langner, Shintaro Okazaki.

Por: Eisend, Martin [editor.]Colaborador(es): Langner, Tobias [editor.] | Okazaki, Shintaro [editor.]Tipo de material: TextoTextoSeries European Advertising AcademyEditor: Wiesbaden : Gabler Verlag : Imprint: Gabler Verlag, 2012Descripción: XII, 436 p. online resourceTipo de contenido: text Tipo de medio: computer Tipo de portador: online resourceISBN: 9783834942913Trabajos contenidos: SpringerLink (Online service)Tema(s): Economics | Marketing | Economics/Management Science | MarketingFormatos físicos adicionales: Sin títuloClasificación CDD: 658.8 Clasificación LoC:HF5410-5417.5Recursos en línea: de clik aquí para ver el libro electrónico
Contenidos:
Springer eBooksResumen: Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 10th International Conference on Research in Advertising (ICORIA) which was held in Berlin (Germany) in June 2011. In the face of an ever increasing number of products and services, as well as an increasingly cluttered media environment, advertising research is confronted with multiple challenges. Against this background, the book provides international state-of-the-art research with 32 articles by renowned scholars from the worldwide ICORIA network.
Etiquetas de esta biblioteca: No hay etiquetas de esta biblioteca para este título. Ingresar para agregar etiquetas.
    Valoración media: 0.0 (0 votos)
No hay ítems correspondientes a este registro

Advertising Content, Appeals, and Execution -- Corporate Responsibility, Social Issues, and Advertising -- Social Media, Online, and Mobile Advertising -- Product Placement -- Gender, Children, and Advertising -- Consumers, Companies, Brands, and their Relationships.

Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 10th International Conference on Research in Advertising (ICORIA) which was held in Berlin (Germany) in June 2011. In the face of an ever increasing number of products and services, as well as an increasingly cluttered media environment, advertising research is confronted with multiple challenges. Against this background, the book provides international state-of-the-art research with 32 articles by renowned scholars from the worldwide ICORIA network.

No hay comentarios en este titulo.

para colocar un comentario.