000			02310nam a22004695i 4500
003			DE-He213
005			20191014041843.0
007			cr nn 008mamaa
008			101203s2011 gw | s |||| 0|eng d
020	6	4	_a9783834964854 _9978-3-8349-6485-4
024	8	7	_a10.1007/978-3-8349-6485-4 _2doi
050	8	4	_a Libro electrónico
050	8	4	_aHG4501-6051
050	8	4	_aHG1501-HG3550
072	8	7	_aKFF _2bicssc
072	8	7	_aKFFK _2bicssc
072	8	7	_aBUS027000 _2bisacsh
072	8	7	_aBUS004000 _2bisacsh
082			_a657.8333 _223
082			_a658.152 _223
100	8	1	_aSerfas, Sebastian. _eauthor. _9218787
245	9	7	_aCognitive Biases in the Capital Investment Context _h[electronic resource] : _bTheoretical Considerations and Empirical Experiments on Violations of Normative Rationality / _cby Sebastian Serfas.
001			000075856
300	6	4	_aXV, 255p. 21 illus. _bonline resource.
520	6	4	_aIn todays competitive business environment, an optimal investment strategy is vital for every company. However, it is often endangered by unconscious mental biases inherent in every human being. Building on findings from cognitive psychology research, Sebastian Serfas shows in detail that and how these so-called cognitive biases systematically affect and distort capital investment-related decision making and business judgements. He provides a large number of examples that every business practitioner might encounter every day, demonstrates the detrimental effects through various empirical experiments, and outlines potential counterstrategies to mitigate these negative effects.
650	8	0	_aEconomics. _98582
650	8	0	_aBanks and banking. _910523
650			_aEconomics/Management Science. _98585
650			_aFinance /Banking. _910524
710	8	2	_aSpringerLink (Online service) _9218788
773	8	0	_tSpringer eBooks
776			_iPrinted edition: _z9783834926432
856			_uhttp://dx.doi.org/10.1007/978-3-8349-6485-4 _zde clik aquí para ver el libro electrónico
264	8	1	_aWiesbaden : _bGabler, _c2011.
336	6	4	_atext _btxt _2rdacontent
337	6	4	_acomputer _bc _2rdamedia
338	6	4	_aonline resource _bcr _2rdacarrier
347	6	4	_atext file _bPDF _2rda
912	6	4	_aZDB-2-SBE
999			_c75586 _d75586
942			_c05